Amazon vs. MacMillan
I seriously do not understand this whole conflict. MacMillan wants to charge more for their eBooks. Amazon doesn’t want to. So Amazon decided to pull all their books — digital and dead tree alike — for … what? Just this weekend? Forever? I don’t have any idea, though I’ve seen various people suggesting it’s just for the weekend.
But the reason many people have advanced for Amazon’s action makes no sense to me. They are saying that Amazon needs to keep the price of the eBooks down so they can sell more Kindles. If that were the case, why would they have an iPhone app so you can read their eBooks on the iPhone that they didn’t manufacture or sell? Why would they have a PC app so you can read their eBooks on a computer that they didn’t manufacture or sell? Doesn’t it seem obvious that they want to sell the eBooks, not so much the Kindles?
I’m totally at a loss here.